ABOUT NIKE

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

WE USE THE POWER OF SPORT TO MOVE THE WORLD

At NIKE, Inc., we see a world where everybody is an athlete—united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to elevate human potential. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete in the world. That means you. Because, as Bill Bowerman—Nike’s co-founder and legendary coach—once said, “If you have a body, you are an athlete.” Every day, we are demanding a better future for ourselves, our athletes, and our communities. We believe that diversity fosters creativity and accelerates innovation. We believe in protecting a planet where all athletes can thrive. And we believe every kid, everywhere, should have access to sport.

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NIKE, INC. IS A FAMILY OF BRANDS

At NIKE, Inc., we believe in pursuing greatness everywhere: on the field, on the court, on the beach and on the street. That’s why our family of brands include Jordan and Converse. We may not look or act the same, but we all share the same drive for greatness. That is the backbone of the Nike family.


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